Saturday morning breakout sessions are getting underway! Hashtags: #ona11, #branding
- Benet Wilson, Aviation Week, @AvWeekBenet
- Mark Coatney, Tumblr, @mcoatney
- Anthony DeRosa, Reuters @AntDeRosa
Who Are You? Social Media and Branding
If you’re one of the thousands of digital journalists who are establishing brand identities either for yourself or your organization, come learn the tools and best strategies for building a community, carving out a distinct image, and building your authority and reputation without comprising your own or that of the company signing your paycheck.
Session Updates (14)
Anthony DeRosa, Reuters social media editor (@AntDeRosa) uses Tumblr (SoupSoup) to manage his personal brand, which helps him but also helps Reuters reach new audiences. He said Andy Carvin @acarvin inspired him to curate news on Tumblr like Carvin did on Twitter.
“The first thing I do when I get called by a reporter … is Google them… Do I want to talk to this person?”
- Mark Coatney, Tumblr, on why journalists need to manage their digital identity
@cmcloutier
Catherine Cloutier105,000 jobs were lost in newspapers from 2001 to 2008. We all are our own agents now. @markcoatney of @tumblr#ona11 #branding
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“You should be on the thing that speaks to you” whether that’s Twitter, Tumblr, Facebook or Digg or whatever. “Don’t force yourself if it feels alien to you.”
- Mark Coatney, Tumblr
Wearing Multiple Hats
Benet Wilson, Aviation Week, has multiple social media personalities. AviationQueen is for material she does not cover in Aviation Week; the moniker came from the industry, where she stands out by being a woman for a male-dominated industry.
@EricCarvin
Eric Carvin“@TweetDeck — I don’t know what I would do without it.” — @AvWeekBenet at #ONA11.
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@DaniFankhauser
Dani FankhauserDon’t spam things across networks, if you have many brands, some ppl follow you in 2 places #ona11 #branding
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Can Personal Branding Have Downsides?
Audience question: Can branding be of use to journalism as a vehicle for personal advancement that might lead to bad journalism or areas of silence? Comment: Coatney provides an anecdote about a movie critic who did not want to know, for example, Martin Scorsese, because he wanted to be able to write critically. “The desire to [...]
@suerobinsonUW
sue robinsonAgreed. Derosa: I hate saying brand. Feels weird. Let’s call it presence #ona11
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DeRosa provides a shout-out for Backupify, noting Facebook’s recalcitrance to data archives.
@RaqAlmeida
Raquel Almeidalive here: @ONA: Who Are You? Social Media and Branding #ONA11 page wth livestream, quotes and more http://t.co/3gOhcAcs#branding”
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Here’s the GoogleDoc from session speakers.
