The Real World – Boston: Augmented Social Experiences
Hold your smartphone up to an old building and get a history lesson. View the menu of a cafe you’re strolling by. Play Star Wars over the skyline of Boston. We’ll explore the frontier of augmented mobile social experiences in an American Idol-style session where judges will comment on real-life apps and you, the audience, will rate them in real time.
Session Updates (11)
What can journalists bring to AR?
- accuracy/fact-checking
- ethics to build trust
- curation skills
- engaging conversation
- content production
In combination with layar, Adriano Farano is introducing Hoppola, a new, easy-to-use CMS developed for augmented reality apps.
Now, people don’t even have to leave their home to shop and try on new clothes.
Matt Szymcyzk launched Zugara, which built the “Webcam Social Shopper.” It allows someone to try on clothing by stepping up to their webcam and looking at a particular shirt or outfit superimposed on their bodies.
About 50% of people who use it are taking a photo, and 75% of people are using the motion-capture interface.
Staci BairdThis is amazing. See how this dress looks on you using your webcam and AR – http://t.co/AKCHsuS4#ona11 #onaar
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@byersalex
Alex ByersImpromptu round of applause for @kobrakai at #ONAar panel. The Webcam social shopper is unreal: http://t.co/JhubUQ7j#ona11
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@joe_allen_black
Joe Allen-BlackWow … Already an upgrade/improvement on QR codes. Really cool recognition. I wonder how you’d queue the audience to search #onaar
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ONA Takes a Break From Reality
ONA11 co-chair Teresa Hanafin brought the latest technologies to this year’s conference, including augmented reality, game show style. She reached out to six augmented reality app developers for Saturday’s “The REal World – Boston: Augmented Social Experiences.” In front of three judges and an audience asked to text in votes, presenters demoed their augmented realities, [...]
