There are no simple answers, says Kim Bui, but if you create a collaboration with users, pulling in their content as part of the story, you get closer. She recommends curation tool Storify as a great way to do this.
SMO Is the New SEO
Social Media Optimization may be as important as Search Engine Optimization for content distribution, but far different rules apply. Learn what they are, plus how to drive the distribution of your content and the best measurement tools around today.
Session Updates (13)
“With SMO – you can’t think it’s all about numbers… you have to go with your gut. You have to go with what you want to accomplish, and what you think is conversational. … Use the numbers to show you that you’re right.”
- Kim Bui
Kim Bui sent a shout-out to Chartbeat, a real-time analytics tool used by many social-conscious news sites.
Mashable’s Meghan Peters cited newer tools like Page Lever, Woopra and Klout as well as Facebook Insights and Google Analytics as great tools to track important social metrics. See them all at http://bitly.com/prRjOG
@emilybell
emily bell#ONA11 Things which really work in social media engagement – sense of humour and strong voice. Thank people and answer all questions.
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“More ‘what’ and ‘where’ type questions. The trouble with ‘how’ is people really have to think on it. And you can’t capture someone’s attention for that long on the Web. So, simple questions, short…. It’s a similar craft to headline writing but little bit different. You don’t just want someone to read that, you want someone to respond to it.”
- Meghan Peters on what to post on your Facebook pages
“I don’t care how they share our content, as long as they share it.”
- Kim Bui answering a question about the changes to Facebook’s feed, saying that though KPCC has almost 13,000 Facebook fans, they had in one month 1.5 million people view content, evidence of strong sharing beyond the page.
@acnatta
André NattaPREACH! | RT @SylviaCarignan: Bui: “Your [Facebook] page is not the only portal to your content.” #ONA11
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@SylviaCarignan
Sylvia CarignanAudience member: “I’m going to need some reassurance.” Peters: “It’s going to be ok.” #journolove#ONA11
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“Sometimes we underestimate our audience and how smart they are. They will share amazing things. They will share good content. Create good content and trust that your audience will have faith in you enough to share it…. Why would you share terrible journalism?”
- Kim Bui
“Again, compelling, engaging content people want to share. People want to talk about it. If it’s a great story, a great piece, if it touches people, it’s going to work.”
- Will Tracy
“What’s wrong with linking out to someone else’s content or creating more partnerships for content sharing?…. Yes, you need to bring news to [your community], but there are plenty other ways to do that than sending your reporter down.… The most interesting part of the digital revolution are those times when, like when the Japan earthquake happened people were making Facebook pages in support of them. If you can be there right along with them in that space, I’m pretty sure that’s where you need to be.
- Meghan Peters
“In some ways people like Andy Carvin who are curating citizen journalists are doing the work of 15 reporters, and they’re using work that’s already out there. If I replaced a reporter, I’m sorry, but I don’t think that’s the case.”
- Kim Bui
– Answers to a heartfelt attendee question about social media/promotion staffing versus reporter staffing in the newsroom.
http://twitter.com/btrpkc/status/117636773588377600
