Live Events: Building the Second Screen
Sports, the Oscars and elections — just a few examples of major real-time events that have moved beyond the laptop. We’ll show you how to craft a live and compelling second-screen experience to draw users to your site simultaneously. Learn the right mix of content, video, social and other tools, as well as how to build and execute the code behind these beasts.
Session Updates (8)
Three ways you know an event is the right event to invest in an interactive “second screen” experience: It’s 1) a newsworthy spectacle that has a 2) focused audience with a 3) desire to participate, say Hammon and Evans of the New York Times.