Presenters

All Sessions → General Session → Track 1

Gaming Your Audience

When: Friday, 11:30 am
Where: Salon A-D

Gamification means more than just slapping some game devices on a site. Game mechanics should be applied thoughtfully and with specific goals in mind that engage users and encourage certain behavior via rewards. Learn how to implement game mechanics while avoiding gaming pitfalls.

Session Updates (13)

@BostonAbrams
Joel AbramsWait, I don’t get a badge for going to the session on gamification? #ona11
Sep 23 via Twitter for AndroidFavoriteRetweetReply

∞ Permalink — September 23rdFriday, September 23, 2011 at 11:38 am EDT — Posted by Monica Guzman

The “infographic” game – one of several game models panelist Ian Bogost identifies. Some others: documentary games, puzzles, community games.

∞ Permalink — September 23rdFriday, September 23, 2011 at 11:44 am EDT — Posted by Monica Guzman

“Games aren’t very good at telling stories. They’re good at depicting the machinations of the world.”

- Ian Bogost

∞ Permalink — September 23rdFriday, September 23, 2011 at 11:47 am EDT — Posted by Monica Guzman

@darthcheeta
David Johnsoni must say, tho i am a gamer and research/teach serious games – i DESPISE #gamifcation of audience. worst form of objectification. #ona11
Sep 23 via TweetDeckFavoriteRetweetReply

∞ Permalink — September 23rdFriday, September 23, 2011 at 11:50 am EDT — Posted by Monica Guzman

Learn more about Bogost’s news games at newsgames.gatech.edu.

∞ Permalink — September 23rdFriday, September 23, 2011 at 11:52 am EDT — Posted by Monica Guzman

@ttr_the_engager
Toni Tabora-RobertsMetrics for games: maybe, does it present information in a better way for audience? @ianbogost#gamify#ONA11
Sep 23 via HootSuiteFavoriteRetweetReply

∞ Permalink — September 23rdFriday, September 23, 2011 at 11:57 am EDT — Posted by Monica Guzman

@rachelnixon
Rachel NixonUSA Today’s Generations quiz totally resonates: projects.USAtoday.com/news/generations #gamify#ONA11
Sep 23 via Mobile WebFavoriteRetweetReply

∞ Permalink — September 23rdFriday, September 23, 2011 at 12:04 pm EDT — Posted by Monica Guzman

http://twitter.com/LatoyaPeterson/status/117268696623353856

∞ Permalink — September 23rdFriday, September 23, 2011 at 12:09 pm EDT — Posted by Monica Guzman

“Any news organization it’s worth having templates of very basic types of interactives, like a quiz. Quizzes are very popular.”

- Julia Schmalz

∞ Permalink — September 23rdFriday, September 23, 2011 at 12:12 pm EDT — Posted by Monica Guzman

“Most websites have no towards. You’re there, but you’re not going anywhere.”

- Rajat Paharia on the purpose of badges, which give “missions” to gamers

∞ Permalink — September 23rdFriday, September 23, 2011 at 12:18 pm EDT — Posted by Monica Guzman

http://twitter.com/ALundyGlobal/status/117271587945848832

∞ Permalink — September 23rdFriday, September 23, 2011 at 12:22 pm EDT — Posted by Monica Guzman

“The goal is to pull users who are only giving you a light touch, and pull them down the tunnel.… You should always be pulling people down the participation chain, and suggesting the next thing they can do.”

- Rajat Paharia

∞ Permalink — September 23rdFriday, September 23, 2011 at 12:23 pm EDT — Posted by Monica Guzman

http://twitter.com/brianjameskirk/status/117273401063772160

∞ Permalink — September 23rdFriday, September 23, 2011 at 12:28 pm EDT — Posted by Monica Guzman

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